How Cresta turned CX expertise into an agent builder on the Claude Agent SDK

In our series, How startups build with Claude, we look at the decisions behind AI products. Here, we explore how Cresta brought its expertise building AI-native customer experience into Conductor, an agent that helps developers build and improve other agents. Building enterprise AI agents for customer experience use cases requires understanding the context embedded across a wide range of customer interactions. For example, customers may: To respond correctly, the agent may need to check what the customer bought, the refund policy, their account history, or the payment status. Cresta sees these interactions at volume.

Published by Claude Blog. This page is a short excerpt; the full text is theirs.