Circana Puts AI to Work: Engages Ode with Anthropic to Build a Faster, Smarter Market Intelligence Engine

Governed AI agents, an in-house AI team and six decades of domain expertise, built to deliver sharper insights to clients fasterChicago, Oct. 29, 2026 (GLOBE NEWSWIRE) -- Circana, LLC, a leader in turning consumer data into growth, today announced it has engaged Ode with Anthropic, an enterprise AI transformation company, to modernize how market intelligence is produced and delivered. The goal is simple: faster, more flexible, and more actionable insights for Circana's clients. Circana and Ode are building:A governed agent platform: Teams can build, test, and deploy agents in one place. Every agent is measured against expert-verified cases, and uncertain work is routed to Circana specialists. End-to-end workflows: Teams will operate agentic workflows guided by experts, with the first three focus areas being data processing, trend forecasting, and product classification.

First reported by The Manila Times. This page is a short excerpt; the full text is theirs.