Digest: Anthropic Teams with Hg; DeepSeek Raises $15bn;

In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises USD$15bn (£11.33bn) as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape who brands are selling to. Anthropic teams with Hg Anthropic has agreed to back a new European consultancy with London-based private equity firm Hg, according to the Financial Times. It is Anthropic’s first move to create an independent business selling AI expertise to companies on the continent. People familiar with the matter said the venture will embed AI consultants and engineers into client businesses, where they will lead the design of AI-powered products or support existing efforts, and will also serve Hg’s portfolio companies.

First reported by ExchangeWire. This page is a short excerpt; the full text is theirs.